I’ll have a surplus of money, and then boom, there isn’t enough. It’s a Vicious cycle.”

Balance and consistency.

People with variable income or living above their means often have trouble budgeting.

For scrappy folks like this, we provide users with the on-demand context to quickly determine how long they have left to bridge the gap for each bill.

Due Due App doesn’t balance a user's income; instead, we focus on the most critical part of paying bills: balancing the timing.

“I had enough money for the check to clear, then forgot about my AutoPay.” #bounce

The snowball effect.

Nothing is worse than not having enough dinero to pay a bill and then being charged a penalty fee.

Due App zeros in on the primary timing of users’ obligations to mitigate mistakes. Mostly, things that don’t change, like due dates.

The horse (stuff our app tracks)
Due date
Penalty date

Due in X days
Date paid/promise
X days late

The cart (available in creditor apps)
Account Number

Amount owed
Minimum due
Total balance
Payments left

A single bill has many numbers to remember. These are the timing essentials and more. Now multiply that by a dozen.

“Why do weeks wrap? Why are months are square. I’m human, time is not a maze.”

Represent time more like life.

For most, the way time flies by is more like the game Gran Turismo™ than Tetris.™ Calendars are pretty deceiving.

Time is like a car race. Things come into view as they approach, and we need to navigate around them safely while staying on track.

Due Due App’s horizontal calendar view is designed with this in mind.

The UI enables users to navigate backward in the past or forward in the future to understand more accurately what’s coming next without having to figure out timing.

“Juggling bills is not easy. It hurts my brain, so I often put it off until later, which makes it worse.”

Make bill paying less shitty.

Just like analytics, if we can quickly access the data, we can use it sooner than later to do better.

Due Due App aims to reduce the cognitive load associated with the recurring juggling of bills by reducing the timing guesswork.

Improvement feels good. To stoke the fire, the app provides positive affirmations. (prototype↗︎)

We plan to include stats so users can compete with themselves (and eventually each other) to improve monthly bill-paying percentages.

Oh, and lots of poop jokes.