Fresh Ink | Recent Writing

Fresh Ink | Recent Writing

April 28, 2025

The Unspoken Code of Motocross (and Why It Matters for User Experience - UX) 🎤🏁

As a lifelong Supercross fan, a product designer, and someone who announces at local motocross races, I know how deep the fan experience runs.

In motorsports — and, in a lot of sports — there’s an unspoken rule:

If a fan hasn’t seen the race yet, you don’t spoil it.

You just don’t.

Watching the race unfold — feeling the suspense, the hope, the heartbreak, all in real time — that’s part of what makes it real.
It’s not just “catching up.” It’s living the story the way it was meant to be lived.

So after a long weekend announcing at Glen Helen, I plopped on the couch, West Coast IPA in hand, fired up Peacock, found the Pittsburgh 2025 race… and got ready to dig in.

But before I even hit play, there it was —
A clip from the post-race press conference.
Right underneath the race tile.
Instantly spoiled.

From a UX point of view, this might seem like a small miss.
But for fans like me, it’s not.
It quietly breaks trust.

We don’t just watch races. We feel them.
The waiting. The tension. The unknown.
That’s the experience you’re signing up for.
Get that wrong, and you lose something you can’t easily get back.

Fixing stuff like this isn’t just about user testing.
It’s about knowing the unspoken rules.
Seeing the invisible contracts between people and the moments they care about.

It’s like living with someone — you learn the habits they don’t even think to explain.

It’s like living with someone — you learn the habits they don’t even think to explain.

Imagine if Peacock protected the experience instead:

  • Blurred thumbnails if you haven’t watched yet

  • Post-race content held back until the main event’s been viewed

  • Teasers that spotlight the thrill, not the outcome

Small shifts. Big respect.

Because the brands that last aren’t just good at coverage.
They’re good at care.

And when you listen at that level, you don’t just get users.
You earn fans for life.

P.S. I thought about posting a screenshot to show the apps flow — but then I realized… that would spoil the race for someone else. And that is exactly the kind of moment good UX should protect.

It’s easy to design for what looks good in a review.
It’s harder — and far more important — to design for the invisible things people care about.

That’s not just good user experience.
That’s respect.

D’oh! Forgot to say hi?

© Bryan Dorsey 2025

© Bryan Dorsey 2025

© Bryan Dorsey 2025