Due Due App

Built in React Native, Due Due tracks bill timing—not budgets—because if the money’s not there at the right time, you’re %@#*!

Role

Founder, Product Designer

Industry

Financial Time Hacking

Duration

In Development

Product Designer, React Native

Why I Built It

Due Due App is a bill-paying time tracker designed for people who live month to month, freelance, or just need a better sense of when—not just what—they owe.
I built it because I was that person, and no existing tool helped. As UX lead and co-founder, I did the research, design, and product direction.

Pain Points

  • Time Doesn’t Look or Feel Like That – “Why do weeks wrap? Why are months square? I’m human—time doesn’t work like that.”

  • No Rhythm – “One week I’m good. The next, I’m short.”

  • Miscalculating – “I had the money… then forgot about the AutoPay.”

  • Paying Bills Is Shitty – “Paying bills makes me freeze up, so I put it off.”

The UI lazy-loads and scrolls sideways—like a racetrack, not a table or calendar grid—so users can see what’s coming to have a better chance of staying on track.

Product Designer, React Native

Why I Built It

Due Due App is a bill-paying time tracker designed for people who live month to month, freelance, or just need a better sense of when—not just what—they owe.
I built it because I was that person, and no existing tool helped. As UX lead and co-founder, I did the research, design, and product direction.

Pain Points

  • Time Doesn’t Look or Feel Like That – “Why do weeks wrap? Why are months square? I’m human—time doesn’t work like that.”

  • No Rhythm – “One week I’m good. The next, I’m short.”

  • Miscalculating – “I had the money… then forgot about the AutoPay.”

  • Paying Bills Is Shitty – “Paying bills makes me freeze up, so I put it off.”

The UI lazy-loads and scrolls sideways—like a racetrack, not a table or calendar grid—so users can see what’s coming to have a better chance of staying on track.

How It Works

Due Due replaces traditional budgeting apps with a horizontal, scrolling calendar that reflects how time actually feels—fast, forward, and nonlinear.

Design Highlights

  • Horizontal Calendar Grid – Time scrolls like life—forward.

  • Multidirectional Scroll with Snap – Swipe sideways in time, up/down by bill.

  • Sticky Label Behavior – Labels shift right while scrolling back, then reset.

  • Ultra-Fast Entry – One-tap bill creation with no extra clicks or taps.

  • 100% Code-Based UI – Font icons + CSS only. No images.

  • Built-In Motivation – Micro-affirmations, animated feedback, even poop jokes (brown shows up at 30+ days late).

Add a bill in fewer taps.
Most people don’t just have one bill—they’ve got a dozen. So adding one shouldn’t feel like filling out a form. This flow lets users tap once under the due date, type the name, and hit return. No modal. No extra fields. Just tap, type, done.

Once core bills are added and data is in the system, users can go back and fill in additional details anytime. This lets them start using the app right away—reducing friction and lowering the risk of app abandonment.

User Research + Pre-Launch Validation

Due Due App is currently being developed, with early testing planned via closed beta on Google Play.
Early UX research showed a drop in stress and a boost in clarity—especially when testers could see all their bills at a glance, clearly prioritized by what was due next and what mattered most.

duedue.app doesn’t balance your money—it balances your timing. That’s the real problem we’re solving.”


And yeah, the name’s a double meaning. It’s about due dates, and also the fact that paying bills is kinda shitty. We leaned into the honesty and built something that meets people where they are.

User Research + Pre-Launch Validation

Due Due App is currently being developed, with early testing planned via closed beta on Google Play.
Early UX research showed a drop in stress and a boost in clarity—especially when testers could see all their bills at a glance, clearly prioritized by what was due next and what mattered most.

duedue.app doesn’t balance your money—it balances your timing. That’s the real problem we’re solving.”


And yeah, the name’s a double meaning. It’s about due dates, and also the fact that paying bills is kinda shitty. We leaned into the honesty and built something that meets people where they are.

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© Bryan Dorsey 2025

© Bryan Dorsey 2025

© Bryan Dorsey 2025